Canada’s Tourism Vision: Focused on Growth

Action item 20: Strengthening Canada’s Tourism Data and Metrics

Reliable, clear and comprehensive data is necessary to making evidence-based decisions to support the Canadian tourism industry. To help achieve this, Budget 2017 is investing more than $13 million over the next five years, and almost $3 million per year thereafter, in Statistics Canada to better collect tourism data.

In particular, the International Travel Survey Program will be enhanced, which will produce better data at more detailed geographic levels and the Tourism Satellite Account will be expanded to include data at the provincial and territorial level.